SITCIOT - Stick It to Click It or Ticket

A new Australian seatbelt law will make it mandatory for parents to restrain all children under the age of six months in a rear-facing infant capsule. Children up to four will need to be restrained in an approved forward-facing child seat. And children aged between four and seven must be restrained in an approved booster seat. Interesting how seatbelt laws cover so many other things, like child seats.

Australia says it designed a new seatbelt advertising campaign to shock motorists into compliance. The report does not say exactly what is so shocking about the new campaign. However, another report (if they are indeed related, which is not clear) says the the campaign depicts: “a teenage backseat passenger not wearing a seatbelt slamming into the back of his mother’s head and killing her when their car crashes.” Also according to the report, “Passengers aged 16 and over not wearing a seatbelt will be fined $230 and lose three demerit points. [Both] Driver and passenger will be fined.”

Update: You can see the ad spot here.